Splunk is launching a major update to its Partner Program today, including rebranding the program to “Splunk Partnerverse” and expanding the activation resources and certifications offered to help partners improve and enhance their partners. cloud computing skills.
The program changes also include a new online Partner Solutions Catalog that will showcase the capabilities, solutions and customer successes of Splunk’s more than 2,200 channel partners.
The latest channel initiatives come as Splunk continues to transition from selling on-premise software with traditional license pricing to cloud-based subscription-based software. The move was a significant transformation for the company and its partners.
For its fiscal second quarter 2022 (ended July 31), Splunk reported that cloud revenue reached US $ 217 million, or roughly 36% of total revenue.
Splunk is a developer of software used to collect, index, search and analyze machine-generated data from websites, applications, sensors and devices. The company’s software is used for a wide variety of tasks, including IT systems management, DevOps, and security.
Teresa Carlson, who joined Splunk in April as president and chief growth officer, said in an interview with CRN US that focusing more on partners within the company is one of her main goals.
“Partners are truly a force multiplier for your business,” Carlson said. “They find things to do with your technology that you never thought of. I’m really happy with the community of partners we have at Splunk. We need to force-multiply what we do to make sure we can benefit even more from the way we work with our partners.
To that end, she said, it’s critical to ensure that partners have the training, certifications, tools and resources they need to make this transformation in the cloud.
“We want to continue to be customer obsessed. We have to listen to customers. And partners will be essential in listening and understanding customer needs, ”said Carlson.
Today, Splunk has approximately 2,200 partners, including global and regional system integrators, MSPs, VARs, OEMs, ISVs, distributors and data management consultants.
Many of these partners have transformed by adopting service provider business models and building their cloud skills to meet customer demands for cloud migration and hybrid cloud capabilities, Brooke Cunningham said ( photo), Splunk VP, Marketing and Global Partner Experience. , in an interview with CRN US.
“We are seeing many partners changing their business models. Many of them support large customers which will take some time to complete a full migration from the site. Most partners have started – over the past couple of years – to really scale their businesses to meet customers where their needs are. “
Splunk and global systems integrator Accenture announced on Tuesday that the two have formed a joint business group that expands their existing collaboration by leveraging the Splunk platform and Accenture’s technical and industry expertise to help customers. to use real-time data to improve the performance of IT operations, supply chains and security processes.
The new Splunk Partnerverse program brand, which replaces the old Splunk Partner + name, is intended to emphasize the program’s new offerings and its focus on cloud services and business models.
“We wanted to deliver a truly partner-oriented program around Splunk Cloud, as well as a cloud world,” Cunningham said. “We really needed to re-imagine or re-architect the program [and] expand where we are going with partners. This represents a very different vision of the program compared to what it was before. “
The updated program not only addresses different types of partners, but places more emphasis on the sales and service movements that partners follow, such as the development and implementation of Splunk-based solutions, hosting Splunk software or providing consulting services, Cunningham said.
The new program offerings respond to feedback from partners seeking more training, tools and enabling resources to better support clients and ways for partners to differentiate themselves in the market.
In an effort to showcase partner solutions and skills across industries and use cases, Splunk is launching a new badge system to help customers identify partners with expertise in specific areas.
The first three badges on offer will cover Cloud Migration, Zero Trust Services and Authorized Learning, the latter of which is intended for partners authorized to train customers and other partners in the use of Splunk software.
In the future, badges will also be offered for observability, security, managed services and systems integration capabilities. Partners will have to fulfill a series of requirements and validate their skills and technical expertise to qualify.
“It will really allow them to show their skills and credentials and to differentiate themselves,” Cunningham said of the new badges.
According to Splunk, parts of the Splunk Partnerverse program framework, including the first three badges, are immediately accessible to active partners, with the entire program becoming widely available in February 2022.
The new Partner Solutions Catalog on Splunk.com is designed to help partners present their Splunk-based solutions, services, and capabilities to potential customers. The site will also provide success stories from partners in specific use cases to demonstrate the value they can deliver to customers, Cunningham said.
The company has focused on its observability software portfolio over the past year after launching the Splunk Observability Suite last year.
Splunk announced a number of advanced enhancements to the software tools in this suite, including Splunk Application Performance Monitoring (APM), Splunk Infrastructure Monitoring, Splunk Real User Monitoring (RUM), Splunk Synthetic Monitoring, Splunk Log Observer, and Splunk IT Service Intelligence .
The company also previewed database visibility for Splunk APM and Splunk Infrastructure Monitoring AutoDetect and announced general availability of Splunk Observability Cloud for mobile and Splunk RUM for mobile applications.
Splunk also announced a number of enhancements to the company’s flagship products, Splunk Enterprise and Splunk Cloud Platform, all currently in preview.
The new data steward in Splunk Cloud Platform simplifies and automates the integration of native cloud data from AWS and Microsoft 365 with plans to add Microsoft Azure and Google Cloud Platform data sources soon. Also new is the Ingest Actions capability to draft, filter, and route data in motion to Splunk or external AWS S3 storage. The new Flex Index functionality provides a way to cost-effectively ingest, search, and store lower value data with long retention periods for archival and compliance purposes.
Federated Search, which provides a unified search experience across all types of deployment, and Splunk Operator for Kubernetes, which enables administrators and developers to install and manage Splunk on their selected cloud environment, are both available today. ‘hui.