Meltwater Partners with AARMY to Create Industry-Leading Employee Fitness Program, Business News

SAN FRANCISCO, April 13, 2022 (GLOBE NEWSWIRE) — Meltwater, a leading provider of social and media intelligence, has teamed up with Akin Akman, the world’s leading group fitness coach, internationally acclaimed, and its AARMY brand, to create a bespoke series of fitness classes that help connect the concepts of building physical and mental skills.

As part of a first-of-its-kind corporate wellness initiative, Meltwater launched the training program as a natural step for an organization looking to innovate and provide growth opportunities for its employees.

Akin Akman, co-founder of AARMY, said, “I am thrilled to be one of the pioneers in the fusion of business and fitness. What we do at AARMY can be a secret weapon for businesses, so I can’t wait to see where we can take this partnership.

Meltwater currently provides access to curated fitness content to over 2,200 employees worldwide, located in over 50 offices in 20 countries.

Coach Akin shared insight into the creative process saying, “The way I coach at AARMY, we use movement to unlock the mind and bring out your greatness. In everything you do, you need to lay a solid foundation, learn the basics, and then you can tap into your mindset, strengthen your weaknesses, and find your spirit. Once you know you have this greatness within you, you can direct your intention and understand why. The training program takes you on the path to success in all aspects of your life. »

Zubair Timol, Global Vice President of Culture at Meltwater, said, “It has been a privilege to partner with an elite fitness trainer like Akin and provide a personalized offering for our organization. We are committed to providing our employees around the world with access to the world’s best opportunities to cultivate physical and mental health. It is heartwarming to see the positive reaction, as we seek to develop a community-focused international team that prioritizes health and wellbeing.

As Meltwater seeks to continue to prioritize employee health and well-being and to remain an employer of choice for the best talent globally, the company will continue to take an innovative approach to well-being. being and development of employees with several new projects in preparation.

Meltwater has been recognized by Comparably with “Best Global Culture” and “Best Company for Happiness” awards based on employee reviews.

For more information about Meltwater and to view vacancies, please visit

About melt water

Meltwater provides social and media intelligence. By reviewing millions of posts from social media platforms, blogs and news sites every day, Meltwater helps companies make better, more informed decisions based on outside information. The company was founded in Oslo, Norway in 2001 and is headquartered in San Francisco, California with 50 offices on six continents. The company has 2,200 employees and 27,000 corporate clients, including industry leaders in several sectors. Learn more at

Media Contact:
Kelly Costello
Communications Manager
[email protected]

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