CORTLAND, Ohio – just pizza at Cortland plans to introduce a corporate gift option based on receipt of its new monthly subscription box, says owner Christina Benton.
Although 2021 is a difficult year for many companies, Just
Pizzelles was able to continue to increase its sales and expand its customer base.
“Even though the company has always had an e-commerce store, business has grown significantly on this platform during the pandemic and continues to do so,” she says.
“The company has expanded its social media presence through various collaborations and the addition of several online marketing strategies.”
The monthly subscription box program allows customers to sign up through the website to have an assortment of pizzelle cookies delivered right to their door, Benton says.
Pizzelle flavors are themed around monthly holidays and seasons and even include some flavors in the testing phase.
“Because this product has been such a wonderful addition, the company plans to introduce a corporate gifting option based on this model and looks forward to helping local businesses meet their customer gifting and employee retention,” she says.
Just Pizzelles will also work with fundraising programs to help achieve the financial goals of the organization, donating pizzelles to several charity and fundraising events. The company participates in single-line events throughout Cortland to help raise awareness and emphasize the importance of supporting small businesses.
This month, Just Pizzelles is rolling out a program that partners with a nonprofit organization to give away a special product, the proceeds of which will be donated to the charity of the month, Benton said.
The first partnership, with the American Red Cross, will include a special red gift box with an assortment of February-like flavors and colors.
Copyright 2022 The Business Journal, Youngstown, Ohio.