Application management software provider vArmour plans to revamp its distribution program and expand it globally, creating a new role of Global Head of Distribution Alliances to oversee it.
Louise Cooke has been appointed to this post. Its mission will be to create and run the vRM Global Channel program to support channel partners globally and meet the unique needs of their customers, the company said.
“Louise’s role is brand new to leading channel alliances globally. It’s exciting to have an experienced industry executive in Louise join our team to develop channel alliances, ”said Matt George, vArmour ANZ channel director.
Along with the launch of the vRM Global Channel program, vArmor will also expand its engagement with partners such as The Missing Link, Telstra and Neurva Solutions.
George also said the company also plans to integrate DXC and Deloitte in the near future.
Cooke asserted that within a year, vArmour will have achieved its goals for the vRM program, being locally managed, supporting certification and measured for growth initiated by partners.
“All partners want is clarity about your message and why customers are buying vArmor. In other words, what business problem do we solve and how effectively do we solve it? That’s what we’ll provide the channel: clarity of message and method, ”Cooke said.
“VArmour also offers partners a“ healthy ”pricing model. This allows them to generate a good margin for their own activity thanks to a partnership with vArmour. Channel is a team sport at vArmour, and everyone is ready to contribute. With a clear vision and the dedication to see it through, we will achieve these goals and more. “
Along with the launch of the vRM Global Channel program, vArmour will also expand its engagement with its partners, the company said.
“Relationships are our cornerstone at vArmour, and Louise is the best person to help us develop what is possible for our corporate clients,” said Kate Kuehn, senior vice president of vArmour alliances, of the appointment of Cooke.
“His exceptional career will be decisive in taking vArmour to another level. As Louise leads our team in building our global channels program, we will be even better positioned to help our clients face today’s attack surface with a strategic, relationship-based security model.